Legal Training and CPD Courses for Lawyers
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Course Developing a Profitable Family Law Practice: Marketing and Managing for Success


Every family department, however large or small, needs to be managed in a commercially focused way, with a robust marketing strategy. The long-term consequences of the Legal Services Act and the drastic reductions in legal aid funding are just two of the challenges in the current landscape.

Firms which do not plan effectively, use their resources efficiently and implement well-thought out marketing and business development activities may not survive. This practical course will give you the tools required to make your practice one for the future.

You will learn:

  • What the opportunities are for privately funded family work in the changing business environment and market. How to choose a business model that is right for your practice.
  • How to position your practice: Who are your target clients? What will they expect? Creating a difference – competitive advantage. Price vs. service and reputation: understanding the balance.
  • How to manage effectively and commercially; maximising profitability through effective leverage/delegation and efficient financial practices.
  • How to target and develop external sources and internal referrers (cross selling). Building profitable business relationships. Networking effectively.
  • How to present and communicate your services: web-sites, social media, advertising, literature, PR, articles, seminars.
  • Creating a plan and making it happen.

This course is suitable for family lawyers with responsibility for marketing/business development or with other commercial responsibilities, family department heads, marketing managers, practice managers.

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5 hours


Package Price
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Non Member

(Excluding VAT)


Keith HarperDetails



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